When visiting some clients this past week i had the opportunity to talk with a local owner of a DryClean Usa Franchise.  He was wondering how effective marketing would improve his business.  He has a great plant, and is particularly a very hard worker.   For what i saw, they are really good at what they do.  That is the reason why he was shocked when i told him that being the best sometimes is not the key for success.  I have seen really good cooks open restaurants and offer the best food yo...
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When creating a marketing strategy plan, lots of business owners start thinking like a marketer (or at least how they think a  marketer think...) and then try to implement everything they have known or heard in the past. Please keep in mind this costly mistakes that you need to avoid at all costs...

1.    Not thinking like a customer:   For some reason we forget what we do every time we are not on the Marketer Position, and then create a lot of strategies and campaigns that we already know are...
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After you open your business doors every day, you just know that you need more traffic, more customers, more calls or more appointments.   Unfortunatelly you are too busy running your day to day business to plan and execute a whole marketing campaign.   To be honest, for many years and many business ventures i personally thougth that marketing was for big companies with huge pockets.   Then i would start a campaign, make some flyers, or some direct mail advertising and hope for the best.  Aft...
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