When creating a marketing strategy plan, lots of business owners start thinking like a marketer (or at least how they think a  marketer think...) and then try to implement everything they have known or heard in the past. Please keep in mind this costly mistakes that you need to avoid at all costs...

1.    Not thinking like a customer:   For some reason we forget what we do every time we are not on the Marketer Position, and then create a lot of strategies and campaigns that we already know are...
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