When visiting some clients this past week i had the opportunity to talk with a local owner of a DryClean Usa Franchise.  He was wondering how effective marketing would improve his business.  He has a great plant, and is particularly a very hard worker.   For what i saw, they are really good at what they do.  That is the reason why he was shocked when i told him that being the best sometimes is not the key for success.  I have seen really good cooks open restaurants and offer the best food yo...
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