The need of a Marketing Plan for your Small Business
Posted by Jaime Moyano on Monday, March 21, 2011
Under: Local Marketing
After you open your business doors every day, you just know that you need more traffic, more customers, more calls or more appointments. Unfortunatelly you are too busy running your day to day business to plan and execute a whole marketing campaign. To be honest, for many years and many business ventures i personally thougth that marketing was for big companies with huge pockets. Then i would start a campaign, make some flyers, or some direct mail advertising and hope for the best. After a couple of weeks, i would change the strategy...
Does this ring any bells...
The numbers are amazing. Please take a look at this statistics...
Planing will save you time and money and will save you from changing your campaigns before time or going in diferent directions at the same time.
Busines dont plan to fail, they fail because they dont plan.
Some will disagree with me on this, but my advice is that you need a very practical marketing plan. Not a big, complicated document that will end up on the shelves, and no one will look at it because all the wording is so made up that will not bring anything positive to your day to day work.
You need a marketing plan that will show you at any time, for at least 52 weeks, what are you doing, who is doing it, what campaigns are running at any given time, and which results are you especting. This will take away that feeling you have almost every monday when you ask yourself "What can i do to pomote my business this week?"
Does this ring any bells...
The numbers are amazing. Please take a look at this statistics...
- 54% of Americans have substituted the internet and local search for phone books – comScore networks
- 61% of local searches result in purchases – TMP / comScore
- 80% of budgets are spent within 50 miles of the home – DMA / proprietary
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase -TMP / comScore
- 73% of online activity is related to local content – Google 9
- 7% (nearly all consumers) now use online media to shop locally – BIA/Kelsey and ConStat
- When asked about the top marketing methods for local businesses, 40 percent of respondents say search is best MerchantCircle
Planing will save you time and money and will save you from changing your campaigns before time or going in diferent directions at the same time.
Busines dont plan to fail, they fail because they dont plan.
Some will disagree with me on this, but my advice is that you need a very practical marketing plan. Not a big, complicated document that will end up on the shelves, and no one will look at it because all the wording is so made up that will not bring anything positive to your day to day work.
You need a marketing plan that will show you at any time, for at least 52 weeks, what are you doing, who is doing it, what campaigns are running at any given time, and which results are you especting. This will take away that feeling you have almost every monday when you ask yourself "What can i do to pomote my business this week?"
In : Local Marketing